Let us break this down a little bit more for you...
If you recall, Facebook revamped its News Feed algorithm, pushing posts from friends and family higher in people’s feeds at the expense of posts from brands and publishers.
And according to data from AdStage, an ad tech company that is one of Facebook’s official marketing partners, Facebook CPMs—the cost of a thousand ad impressions—was up 122 percent year over year
In February a few years ago, CPMs were up 77 percent. It marked the two highest year-over-year jumps in ad prices for Facebook over of the past 2 years.
After analyzing over 8.8 billion Facebook ad impressions, AdStage found that during the first six months of the year,
The average CPM increased from $4.12 to$11.17, and the average CPC increased from $0.42 to $0.99.
So what does all of this mean? It means..
■ The average CPM on Facebook ads is $11.17
■ The average CPC on Facebook ads is $0.99
■ The average CTR for Facebook ads is 1.10%
Case in point: Facebook’s ad impressions are flat while ad spend is moving up. This tells us that advertisers are paying more while getting the same number of impressions.Click Here for page 5