If you recall, Facebook revamped its News Feed algorithm, pushing posts from friends and family higher in people’s feeds at the expense of posts from brands and publishers.​

And according to data from AdStage, an ad tech company that is one of Facebook’s official marketing partners, Facebook CPMs—the cost of a thousand ad impressions—was up 122 percent year over year​

In February a few years ago, CPMs were up 77 percent. It marked the two highest year-over-year jumps in ad prices for Facebook over of the past 2 years.​

After analyzing over 8.8 billion Facebook ad impressions, AdStage found that during the first six months of the year, ​

The average CPM increased from $4.12 to$11.17, and the average CPC increased from $0.42 to $0.99.​​

■  The average CPM on Facebook ads is $11.17​

■  The average CPC on Facebook ads is $0.99​

■  The average CTR for Facebook ads is 1.10%​

Case in point: Facebook’s ad impressions are flat while ad spend is moving up. This tells us that advertisers are paying more while getting the same number of impressions.​